V8+ Energy ad Campaign

Challenge:
On-the-go students need a reliable energy boost to power through their day—but they’re overwhelmed by unhealthy, high-caffeine options that often lead to crashes and guilt.

Insight:
While students aren't obsessively health-conscious, they are increasingly aware of the downsides of traditional energy drinks. If given a healthier alternative that still delivers on taste and energy, they'd make the switch.

Solution:
We repositioned V8+ Energy as the smarter, feel-good energy drink—offering real energy from natural caffeine, one serving of fruits and vegetables, and no added sugar. With six refreshing flavors and a clean label, V8+ Energy became the guilt-free choice students could feel good about.