Social Media Strategy & Content Creation

Challenge:
Develop and execute tailored social media campaigns for both Central Standard Craft Distillery and its restaurant, The Crafthouse, ensuring distinct brand voices, consistent content quality, and strong audience engagement across platforms.

Insight:
Each arm of the brand speaks to a different audience—The Crafthouse focuses on hospitality, food, and the in-person experience, while the distillery centers around craft spirits, product storytelling, and brand lifestyle. Understanding these nuances is key to creating content that resonates and performs.

Solution:
I led the full scope of social media efforts, from monthly content planning and creative concepting to writing captions and directing photo/video shoots. I managed content scheduling through Sprout Social, tracked analytics, built influencer media lists, and monitored media coverage to refine performance. By aligning each piece of content with the right audience and staying on top of industry trends, I helped strengthen Central Standard’s digital presence and drive meaningful engagement across its brands.