Frozen Tundra Label Redesign & Social Campaign

Challenge:
Revitalize the identity of Frozen Tundra, Parallel 44’s flagship wine, to better reflect the brand’s evolving image and appeal to younger, experience-driven consumers—while supporting increased engagement and sales through social media.

Insight:
As wine consumption habits shift, younger audiences are seeking more than just a bottle—they’re drawn to authentic stories, modern design, and shareable experiences. Frozen Tundra needed a fresh look that matched the quality of the wine and the spirit of exploration the brand represents.

Solution:
I redesigned the Frozen Tundra label to align with Parallel 44’s brand as a contemporary, local destination winery. The updated label blends clean, bold visuals with storytelling elements rooted in Wisconsin pride. I also created a complementary social media campaign targeting Local Explorers and Social Seekers, positioning Frozen Tundra as the perfect pairing for summer adventures and weekend tastings.