SKETCHES

Parallel 44 campaign

I worked on a social campaign for Parallel 44, the most awarded winery on the Wisconsin Ledge. As the wine industry shifts with younger consumers drinking less or choosing alternatives, the goal was to capture more summer tourists and local traffic while increasing wine sales per visit. We focused on positioning Parallel 44 as a must-visit destination for Local Explorers and Social Seekers, offering unique, handcrafted wines and a welcoming, modern tasting experience that puts Wisconsin wine on the map.