Jimmy John’s Campaign

Challenge:
Jimmy John’s on Marquette’s campus needed a way to stand out in a crowded food landscape and remind students that fast, affordable convenience is right at their fingertips

Insight:
Marquette students are constantly on the move — juggling classes, tight schedules, and tighter budgets. They need food options that keep up with their pace without breaking the bank.

Solution:
This integrated campaign connects with students through posters, street banners, and a social media carousel, all built around fun, copy-driven messaging and a clean, consistent look. Each touchpoint meets students in their daily routines, creating a cohesive, relatable campaign that drives them to the campus location.