Swipe right on jimmy ;)

Finding your true love can be complicated. Finding your perfect sandwich shouldn’t be.

College students are no strangers to the dating scene. With nearly 50% college-age students using or having used a dating platform, I saw the perfect opportunity to bring that world to Jimmy John’s on Marquette’s campus.

So I turned Jimmy John’s into a dating app.

“Love at First Bite” uses tongue-in-cheek Gen Z humor and the language of modern dating to make choosing lunch feel a little more fun. Visually, the campaign gives the classic Jimmy John’s look a fresh spin with bold typography, high-contrast starbursts, playful illustrations, and dating-app-inspired layouts. The concept carried across posters, street banners, and social media, creating a cohesive campaign that feels right at home on a college campus.

Because you might not find your soulmate on campus, but you can definitely find your dream sandwich.

The campaign received a Student Merit at The 99 United Adworkers Award show.