Social Media Content & Brand Storytelling

Challenge:
Grow Anodyne Coffee’s social presence in a way that feels authentic to its roots, local, cozy, and community-driven. While keeping the brand relevant and engaging in an increasingly trend-focused coffee culture.

Insight:
Anodyne isn’t just another trendy coffee shop; it’s a staple in the Milwaukee coffee scene, known for its craft roasting, laid-back vibe, and neighborhood feel. The brand needed content that could celebrate that heritage while still speaking to a younger audience.

Solution:
I developed and executed monthly social campaigns that captured Anodyne’s warm, approachable personality with a modern edge. From planning content calendars and writing thoughtful, brand-aligned captions to directing photo and video shoots that highlighted everything from latte art to live music nights, each piece of content was designed to invite followers into the Anodyne experience. By blending lifestyle visuals with behind-the-scenes storytelling, I helped keep the brand top of mind in a crowded coffee space.