STAY IN THE GAME.

When you’re at the game, the last thing you want to do is miss a big play while waiting in line for food. We saw an opportunity to turn that fan insight into a reason to order through Uber Eats, helping fans spend less time in line and more time cheering on their team.

The Uber Eats x SoFi Stadium campaign brought the idea of Uber fueling fandom to life through bold, attention-grabbing out-of-home concepts designed to meet fans where they are. From bus shelters and billboards to ads throughout the stadium, each execution celebrated the fan experience while encouraging fans to order ahead, skip the line, and get back to the action faster.

Client:

Uber Eats x SoFi Stadium