Milwaukee Art Museum

Poster campaign Design

Challenge:
Develop a visually compelling out-of-home campaign to drive awareness and foot traffic to the Milwaukee Art Museum’s latest exhibitions.

Insight:
In a busy urban environment, passersby need a reason to pause. Leveraging the museum’s iconic architecture and aligning it with each exhibit's theme offered a powerful way to create instant visual recognition and intrigue.

Solution:
I designed a series of modern, eye-catching posters that integrated the museum’s signature form with the tone and content of current exhibitions. Strategically crafted for placement in high-traffic areas, the posters captured attention while reflecting the museum’s artistic identity and encouraging deeper engagement.