Challenge:
Create a cohesive brand identity that captures the essence of Piazza Navona—one of Rome’s most iconic and historically rich public spaces.

Insight:
Piazza Navona is more than a landmark; it’s a living, breathing experience defined by baroque architecture, vibrant street performers, local culture, and centuries of history. A modern brand needed to reflect both its timeless elegance and contemporary energy.

Solution:
While studying abroad in Rome, I developed a full branding system inspired by the piazza’s atmosphere and design. The project included a moodboard, color palette, custom logo, patterns, and graphic elements—all rooted in the piazza’s architecture and street life. The final identity is a modern, memorable interpretation of a historic space that continues to inspire.