The Lanche Canned cocktail

For this design project, I collaborated with Blue and Gold Brewing to bring to life a unique canned cocktail: The 'Lanche. This drink is a tribute to Marquette's proud traditions, specifically honoring the legendary 'Golden Avalanche' football team and the iconic bar that carried its legacy. With a design concept inspired by Marquette’s vibrant spirit, I crafted the can from start to finish, developing original concepts and sketches that captured the essence of both the university's history and its current community. The finished product features bold blue and gold colors, representing the school’s pride, alongside elements that tie back to the nostalgic moments tied to Marquette’s rich culture. The 'Lanche is more than just a cocktail—it's a celebration of tradition, camaraderie, and unforgettable memories. "Slide me a 'Lanche" invites all to join in raising a glass to the Golden Avalanche and to the people who proudly wear blue and gold.