The Lanche Label design

Challenge:
Create a custom beverage design that pays tribute to Marquette University’s storied past while resonating with today’s campus community.

Insight:
Marquette students and alumni share a deep pride in the university’s history—especially the legacy of the Golden Avalanche football team and the beloved local bar that kept its spirit alive. A drink inspired by these traditions would serve as a unifying symbol of school pride and nostalgia.

Solution:
I designed The 'Lanche canned cocktail as a visual and cultural homage to Marquette. From initial concept sketches to final execution, the design features bold blue and gold tones, historic references, and community-driven symbolism. The result is more than just packaging; it’s a celebration of tradition, camaraderie, and school spirit. “Slide me a ’Lanche!”