Carl Collective / Trozzolo

1528 W Wells St, Milwaukee, WI 53233
https://carlcollective.com/

CArl collective - Art Director student associate

Led a student creative team in producing content across video, design, social, web, and digital platforms for a diverse range of clients in a collaborative, student-run agency setting. Planned monthly social media content decks, generated creative concepts, and directed photo and video shoots for clients including Central Standard Distillery and Anodyne Coffee. Focused on visual storytelling, strategic design, and cohesive brand execution across platforms while balancing creative vision with client objectives. Regularly pitched concept decks to clients, incorporated feedback, and refined deliverables to ensure high-quality, on-brand final work.

Trozzolo - Art Director Intern

Designed social, print, and web materials for real clients under the guidance of professional mentors in a fast-paced agency environment. Developed product designs and campaign concepts for brands including Blue and Gold Brewing, Parallel 44, and Ducks Unlimited Wisconsin, with a strong focus on brand strategy, concept development, and creative problem-solving. Gained hands-on experience adapting creative concepts to meet client goals across multiple platforms. Pitched concept decks to clients, interpreted feedback, and made strategic revisions throughout the creative process. Collaborated closely with the Trozzolo design team to finalize all preproduction materials, ensuring files were properly formatted, packaged, and prepared to meet printing and production specifications.